Catalogue
Discover detailed marketing personas
16 personas
Amandine Claessens
29 ans - Ixelles, Brussels (Brussels Capital Region), Belgium
Social Media and E commerce Specialist
"If it looks good, ships fast, and I can return it easily, I will try it."
Antoine Dubois
32 ans - Saint-Lambert, Liège, Belgium
Program and partnerships officer in sustainable food and social enterprise
"If you cannot show me where it comes from, I assume it is marketing."
Claire Morel
61 ans - Chartrons, Bordeaux (Gironde), France
Self employed filmmaker and YouTube creator
"I buy with my eyes, my hands, and people I trust, not with slogans."
Dylan Ferreira
26 ans - La Houssais, Rezé (Nantes suburb), France
Construction site worker (skilled manual)
"If I look sharp and stay disciplined, people respect me and I can get out of here fast."
Émeline Renaud
33 ans - Graslin, Nantes, France
HR Business Partner
"If it works reliably and saves me time, I will stick with it"
Françoise Moreau
59 ans - Jambes, Namur (Wallonia), Belgium
Administrative assistant (clerical worker)
"If I cannot verify who is behind it and how to reach them, I do not buy."
Karim Benziane
38 ans - Grand Noble, Blagnac (Toulouse metro), France
Aerospace manufacturing engineer
"Show me the data, the warranty terms, and a real price history, then we can talk."
Kwame Mensah
32 ans - Brixton, London, United Kingdom
Graphic Designer (brand and editorial)
"I will pay for craft, provenance and a point of view, but not for noise."
Leni Hoffmann
41 ans - La Robertsau, Strasbourg, France
Office manager in legal services administration
"If it is not clearly cheaper or clearly easier, it is not worth switching."
Lucienne Morel
76 ans - Chassal-Molinges, Saint-Claude (Jura) area, France
Retired farm and household worker
"If it is clear, local, and truly useful, I will listen and I will act."
Maëva Dos Santos
25 ans - Brun Pain, Tourcoing (Nord), France
Beauty retail sales advisor
"If it looks expensive and everyone’s talking about it, I need it now not next month."
Mathis Benali
27 ans - Oberkampf, Paris (11th arrondissement), France
Barista and vintage retail assistant; tattoo apprentice
"If it looks like an ad, I’m already out."
Noah Banga
22 ans - Dorigny, Lausanne (Vaud), Switzerland
University student (Communication program)
"If it is not trending and vouched for by my people, it is not worth my money."
Sophie Morel
44 ans - City center, Avrillé (Angers Métropole), France
Secondary school French teacher
"If it is not sourced, labelled, and locally grounded, it is not trustworthy."
Thierry Marchaud
60 ans - outskirts hamlets, Boussac (Creuse), France
Retired agricultural and rural craft worker
"I don’t need lessons from Paris. I need practical solutions that work here, today."
Thierry Nguyen
45 ans - Belle de Mai, Marseille (Bouches-du-Rhône), France
Facilities maintenance technician in public hospital
"If the deal is real, show me the proof and the numbers."