Understand your targets.
Reach the right people.
Ultra-detailed Persona Cards to transform your marketing strategy.
Questions we answer
Each Persona Card is designed to give you actionable answers
Who is my target?
Complete demographic, socio-economic and psychographic profile
What do they really want?
Deep motivations, aspirations and purchase barriers
How to reach them?
Priority channels and effective content formats
With what message?
Tone, keywords to use and promises that work
On which channels?
Social media, media and recommended touchpoints
What cultural codes?
Local sensitivities, trends and cultural alerts
How it works?
From research to action in 3 simple steps
Find your target
Use filters to find personas matching your market: region, age, income, interests...
Choose your plan
Individual personas, regional packs, or unlimited subscription.
Export & use
Download PDF or slides for your presentations and campaigns.
Detailed persona analytics to make
more informed marketing decisions
Your guide
in consumer insights
Global coverage
Personas representing the economic, cultural and social diversity of each region
Europe
120+ personas
By country and sub-regions
United States
85+ personas
By regions and states
China
60+ personas
Tier 1, 2 and 3
India
45+ personas
Urban and rural
Latin America
50+ personas
Brazil, Mexico, Argentina...
Africa
40+ personas
Emerging urban areas
Middle East
35+ personas
Gulf and Levant
Southeast Asia
55+ personas
Singapore, Vietnam, Thailand...
What's in a Persona Card?
9 ultra-detailed sections for a complete understanding of your target
General identity
Name, age, gender, family situation, location, realistic photo
Socio-economic profile
Social class, income, education, housing, purchasing power
Psychographics
Values, motivations, fears, aspirations, relationship to brands
Purchase behaviors
Habits, triggers, barriers, online/store preferences
Media & Information
Information sources, social media, platforms, content type
Culture & Lifestyle
Hobbies, sports, interests, cultural sensitivities
Marketing map
Ideal message, recommended channels, effective formats
Customer journey
From awareness to loyalty
Marketing score
Ease of reach, acquisition cost, conversion potential
Plans tailored to your needs
Individual, pack or unlimited
Individual
- Full access to profile
- High-quality PDF export
- Unlimited downloads
- Updates included
Packs
- 10 personas of your choice
- By country or industry
- Slide export included
- Comparator enabled
- Priority support
Subscription
- Unlimited access
- New personas every month
- Trend alerts
- API available
- Dedicated support
Ready to truly understand your targets?
Start with 3 free personas to discover the power of PersonAll