Ultra-detailed buyer personas for every market
Building a relevant persona takes weeks. Understanding a foreign market takes months. We did both — so you don't have to.
You're targeting a market you don't fully understand yet.
Field studies. Consumer interviews. Cultural audits. The traditional path to understanding a market is expensive and slow.
Or you skip the research, improvise your targeting, and pay the price in wasted ad spend and irrelevant messaging.
Three ways to get your personas.
Browse the catalog
300+ expert-reviewed persona cards. Filter by country, age, purchase capacity, consumer behavior. Cherry-pick the ones that match your targets.
Explore →Buy a ready-made pack
Curated bundles to penetrate a specific market. One purchase, a full audience overview — ready to brief your team or agency.
See packs →Generate your own
Didn't find the right profile? Describe your target. Our pipeline builds a complete persona in minutes — same depth, tailored to your brief.
Try free →Pick from 300+ expert-reviewed persona cards.
Every persona is documented across 20+ dimensions: psychographics, media habits, purchase channels, cultural insights. Filter by country, age range, purchase capacity, or consumer behavior — and build your own collection.
Browse for free. Buy the ones you need.
Explore the catalog
"If it is not sourced, labelled, and locally grounded, it is not trustworthy."
"I buy with my eyes, my hands, and people I trust, not with slogans."
"I don’t need lessons from Paris. I need practical solutions that work here, today."
Starter packs to penetrate a market.
France, US, luxury, Gen Z, rural — each pack bundles a curated selection of personas from one market segment. One purchase gives you a complete audience overview, with all the cultural insights and acquisition strategies included.
The fastest way to brief a team on a new territory.
Browse all packsDidn't find your persona? Make it in minutes.
Describe your target audience and country. Our AI pipeline generates a complete persona with the same 20+ dimensions and rigor as the catalog — tailored to your specific brief.
A generator so easy, you'll want to play with it. 3 free generations to start.
Try the generator11 sections. From "who are they" to "how to convert them."
Every persona follows the same structure — comparable, actionable, shareable across your team.
Identity
Name, age, location, family, occupation
Socio-economic profile
Income, education, housing, social class
Psychographics
Values, motivations, fears, aspirations
Cultural insights
Trends, social norms, regional context
Lifestyle
Sports, travel, culture, daily habits
Social media
Platforms, usage patterns, influences
Media landscape
News, podcasts, newsletters, TV
Retail habits
Where they shop, brands, preferences
Advertising response
Effective channels, tone, formats
User journey
Stages, triggers, barriers, messages
Marketing strategy
Keywords, opportunity, acquisition cost
"I can do this with ChatGPT."
A prompt generates text. Not market intelligence. Here's the difference.
Generic demographics with no source. Changes every time you run it. No structure, no strategy.
Verified data. Cultural expertise. 11 actionable sections. Consistent format across every profile.
You still have to figure out what to do with it.
Share it. Brief your team. Launch a campaign. It's ready.
Personas so detailed you'll get attached to them.
Save weeks of research
Field studies, interviews, cultural analysis — it's expensive and slow. What takes 3 weeks of research is ready in 3 minutes.
Avoid cultural missteps
Every market has its codes. Our personas document local norms, regional nuances, and social context you won't find in generic data.
Brief your team in 5 minutes
Share a profile with your team or agency. One document, everyone aligned. No more ambiguous target descriptions.
A persona costs less than an hour of consulting.
Buy individually, by pack, or go unlimited. Start with 3 free generations.
Credits
Generate custom personas from your own briefs.
- ✓ AI-generated in 3 min
- ✓ Any country, any brief
- ✓ Full 11-section profile
- ✓ Volume discounts up to –67%
Packs
Ready-made persona bundles by market segment.
- ✓ Country & thematic bundles
- ✓ Expert-reviewed profiles
- ✓ Lifetime access + updates
- ✓ Team-ready briefing format
Unlimited
Full access for agencies and power users.
- ✓ Full catalog access
- ✓ All packs included
- ✓ 50 generations / month
- ✓ New personas monthly + priority support
Ready to understand
your next market?
Browse the catalog for free. Get 3 persona generations on us.